FP2030 is a key player at the annual International Conference on Family Planning. Most recently held in Bogotá, Colombia, leaders gathered to advance reproductive change. Eighty2degrees was asked to design two booths for FP2030’s spot.
This FP2030-branded booth spoke to the fact that the movement is losing access to data amidst cuts in government funding, and posed the serious question of whether family planning will survive.
A repeating matrix pattern paired with an amorphous gradient using FP2030’s vibrant colors, gets darker in the center as there are a growing number of gaps in the matrix. Key milestones are emphasized on the sides of the panels, highlighting what is at stake as funding declines.
MY ROLE: DESIGN & DIRECTION