The Jewish Museum of Maryland, located in Baltimore, Maryland, aims to connect people to Jewish experiences and serves as a cultural hub for Jewish Maryland. In preparation for the museum’s reopening, Eighty2degrees collaborated with our web development partner, Lightning Fruit, to create a brand new site.

The site used JMM’s new branding to create a module-based site, focusing on an easily navigable user interface and simple maintenance on the back-end for museum staff. A limited color palette creates a warm, impactful experience as a digital representation of the museum space. Patterns from works in JMM’s collections reinforce the museum’s emphasis on Jewish art, and the arch shapes throughout the site serve as a nod to architectural elements in the physical museum.

Post-launch, average engagement time increased by 102% per user. Weekly active users increased by 105% in the month after launch, and overall engagement increased by 24%.

MY ROLE: DESIGN & DIRECTION