Mid-2019, a core group of the marketing team at Fortessa Tableware Solutions set out to create a book that captured visual guidelines and company culture, titled “Our Company Our Culture”. What started as 50 pages quickly grew to 138, and covered much more. In tandem with a brand refresh, this book became a critical step in brand alignment.

As the lead designer, I worked closely with the VP of Creative and Brand Director on strategy and design. Each spread was designed to be reflective of the brand refresh and new positioning. Open, clean, and balanced, this allowed for a content and image-focused approach, while playing into the company’s strengths and steadiness in the marketplace.

Product sketches and schematic drawings were used throughout the book as a nod to the company’s expansive product design catalog.

MY ROLE: DESIGN & DIRECTION